Stop Optimizing the Wrong Things: How Constraint Theory Can Save Your SaaS

Most SaaS teams are obsessed with optimizing everything — conversion rates, onboarding flows, feature velocity. But activity isn’t the same as progress. Enter: Constraint Theory. It teaches us to stop tuning the engine and start unblocking the bottleneck. In every company, there's *one* constraint throttling growth — a slow sales cycle, a hiring gap, or churn that won’t move. Until you fix that, every other optimization is wasted energy. Focus the entire org on your constraint. Explode it. Then and only then, move to the next one. SaaS doesn’t die from lack of motion. It dies from working on the wrong things.