Nobody starts a company planning to fire their co-founder. You start with shared excitement, complementary skills, and the conviction that you're going to build something great together. But the reality of startup life puts extraordinary pressure on that relationship, and sometimes it breaks. I've been involved in three co-founder separations — once as a direct participant, twice as an advisor. Each one was different in specifics, but the principles for handling it well were

There's a graveyard of SaaS companies sitting between $2M and $4M ARR. They have product-market fit. They have customers who love them. They have a team. And yet, growth has flatlined. The tactics that got them from $0 to $3M simply don't work from $3M to $10M. I've seen this pattern dozens of times — in my own company, in companies I've invested in, and in founders I advise. Here's what's actually happening, and how to break through. The Founder Is Still the Go-To-Market En

When a founder brings me on as an advisor, the first thing I do is resist the urge to fix things. That might sound strange for someone whose job is to help, but I've learned that the most valuable thing I can do in the first 90 days is listen, diagnose, and build a framework — not prescribe solutions to problems I don't yet fully understand. Over years of advising early and growth-stage SaaS companies, I've developed a 90-day playbook that I walk every founder through. It's t